About Us

We've uncovered SOFT lashes! As a makeup artist, it was a huge challenge finding Soft Glam lashes. My aesthetic was to keep eyes looking open and brides classic. "She's Nice" quickly became the top selling lash because of this -  think Wispy gone Red Carpet. It is THE trusted lash, especially for our brides. Lashes are tricky but our range gives glam without weighing down eyes. 

We offer 3D Mink and Vegan lashes, a beauty sponge and the best [strongest] lash glue you'll ever use. Our vegan options are Plant Fiber and Premium Silk and our glue is Latex and Formaldehyde Free.

We believe in cruelty free and making sure you stay looking like you. Even some of our most dramatic lashes such as "Center Stage" and "Baddie" - are still the soft edition via balancing fibers via segmenting and varying lengths to ensure your eyes are not taken over.

Our speciality is Soft but Daring - we offer drama without going overboard. 

Founded by myself, Valentina Zaitona, a mom of 2 and working makeup artist. I've worked for Sephora, Nordstrom, Laura Mercier and Chanel beauty. My work can be viewed on Instagram  @valentinaXmakeup to help guide you in finding the right lash for you - I have not used any other lash on a client in 3 years.

Thank you for stoping by!

With love,

Valentina